For Skittles Mob #003, Scholarship the Rainbow, 100,000 “Likes” on Facebook gets one lucky person a $10,000 scholarship to bowling college. The result? An overwhelming 133,000 Facebook fans pitched in their “Likes”, and James Fulp got the bowling scholarship. Congratulations to Stephen Goldblatt, Jeremy Stewart, Ryan Durr, Christopher Kursel, Cary Savas and Chris Chavkin for successfully orchestrating this tremendously random social media effort.

Watch the video to witness the success story of one mustachioed young bowling scholar, James Fulp.