Evolution Bureau has become the tenth agency accepted to the FWA Hall of Fame.

The FWA (Favourite Website Awards) has recognized cutting-edge digital creativity for more than ten years. Only nine agencies had previously received this honor. EVB is the FWA’s first inductee since 2009, and we’re proud to be included alongside creative leaders such as Goodby Silverstein & Partners, AKQA, North Kingdom, Firstborn, and Big Spaceship.

Our induction into the Hall Fame is truly a lifetime achievement. Since being founded in 2000, EVB has won Site of the Day 30 times, Site of the Month twice, and Mobile of the Day once.

We’d like to share this honor with all our clients since the beginning. The trust and vision of partners like Wrigley, Nike, Levi’s, Adidas and Facebook put us great opportunity to succeed.

Huge thanks and recognition also go out all employees, past and present, who have been part of the EVB team. Your hard work, ideas and dedication made this accomplishment possible.

Lastly, thanks to the FWA for creating a showcase for work that inspires, challenges, and advances the marriage of advertising and technology.

We are honored to be included in the FWA Hall of Fame, and we look forward to hopefully taking home more FWA hardware in the future.

For more on the Favourite Website Awards, visit www.theFWA.com.

According to Goldie, “Enlarge your breasts naturally overnight” is the greatest headline of all time. I couldn’t agree more. Check out the latest Communication Arts insights to see what Stephen Goldblatt has to say on advertising, creativity, and life.

In an effort to increase donations to his charity, Michael Ian Black has offered to make fun of any Twitter follower who donates $5 to his fruitcake at “Regift the Fruitcake.” EVB launched the Facebook Connect website for PayPal in November, 2009 as a social way to encourage holiday giving.

Read more about Michael Ian Black’s offer on Mashable.

EVB is proud to announce its 28th FWA for the launch of the Web experience for the 2010 Toyota Prius. We would also like to thank the impressive team at Saatchi & Saatchi LA for being great partners on this project and Laika Entertainment House in Portland for their awesome 3D and visual effects work.

We’ll post more about this project soon. In the meantime, click here to check out the website.

Earlier this week, the Current Network used Twitter to announce that they are looking for a new ad agency. Since Jordan Kretchmer (@jkretch) posted this simple tweet on Thursday morning, he has been inundated by agencies all over the country:

This is a TwitteRFP for The Current Network. Searching for a full service ad agency partner. http://twerbose.com/t7702

I am one degree separated from Jordan on Twitter and received this RT very quickly. While sitting in another client meeting in San Jose, I was able to respond to this RFP in real time. How cool is that?

I am sure that some will call the TwitteRFP a gimmicky way to bring attention to the Current Network and its selection process. Here’s why I think it’s the coolest RFP process we’ve ever been a part of.

1. The TwitterRFP is open and transparent. There are no games being played ‘behind the scenes.’ Everyone sees the tactics and strategies of each agency. Not only is this a blast to watch a be a part of, but it also keeps every honest on their toes and enables you to adjust your tactics as you go. It’s like that real time feedback that ran during the last presidential debate.
2. The process is self-selecting. Current is looking for a nimble agency that can move at the speed of culture. Small agencies think and act quickly and new business tends to be handled by a small and contained group of people. A larger organization is forced go through layers of process before responding to any RFP. Only the nimblest of agencies can respond quickly enough to the TwitterRFP and that is exactly what Current needs.
3. Current’s RFP is fast and straightforward. A traditional RFP and ensuing pitch process are incredibly costly and inefficient for agencies. In an economy like this, it can be deadly. True, it can be exhilarating when you win, but more often than not, you feel like you’ve spun your wheels and spent a lot of money to get nowhere. The Current RFP is moving at the speed of the internet, which it should.
4. Current has made the process about using small ideas to activate crowds and ignite conversation. The media landscape is fragmented beyond recognition. Marketers need to find a way to weave creative ideas into our digital lives. Current doesn’t need a big, controlled, epic storylaid gingerly atop mass media. They need small, liquid ideas that ignite conversation and move quickly through social networks.

As of the time this was written, EVB is on Current’s short list of agencies. We have no idea if we will stay there come Monday night when they make the final decision. We are monitoring Jordan’s Twitter conversations constantly and have a few tricks up our sleeves to stay part of the conversation.

It will be interesting to watch what happens next. I have a feeling that Monday is going to be pretty nuts and Jordan is going to have his hands full as the concentric circles of retweets take the RFP out to outer circles of Twitter and beyond. There is no reason why hundreds of agencies, big and small, around the world, wouldn’t reply to this RFP.

The RFP process is in desperate need of an overhaul. I am not sure if Twitter is the right answer for everything, but it definitely beats the slow and costly “traditional” process. Jordan has a agency background and it sounds like he has been through a few “death march” pitches. It’ll take more folks like him on the client side before we start to see some momentum in the right direction.

Having worked on new business at EVB for 8 ½ years, I can honestly say this is the most interesting and exhilarating RFP that we’ve been part of. I just hope the pitch process will be as unconventional as the RFP process. What will Current do as their encore?

Daniel