Why can’t a fruitcake fight cancer? Or build houses? Or give birth to a woman stuck in an elevator? This year a fruitcake can. EVB is proud to announce that PayPal’s Regift the Fruitcake is back for the 2009 holiday season. Twenty-five of the best causes in the world are teaming up with a fruitcake to make something viral something good. So, help change the world with some fruit and nuts by making your own fruitcake to support a cause you care about. By giving the gift no one wants, you’re giving the gift everyone needs.

Visit the site to check out the fruity goodness here.

EVB is proud to announce the launch of “Clean it Up,” a stop-motion video created for Orbit gum and featuring animated lips that inject new life into a rundown home. The art, which included over 500 paper cut-outs was developed by Chicago street artist, Goons.

The piece was directed Partizan’s Ace Norton and features music by Camera Obscura.

The video has received well over 100,000 views in its first five days on YouTube.

EVB launches new site to support introduction of Lands’ End Canvas brand. The site is dynamic video experience driven by Facebook Connect, Flickr and Twitter. Props to everyone on the EVB team and to Proto for a successful launch. Check it out here.