100,000 Likes = 1 Happy Bowling Scholar

In the past few months, The Mob has caused some ridiculously random fun with Skittles’ 4.5 million Facebook fans. First, we showered an unsuspecting parking enforcement officer with thousands of Valentine letters. Then, we brought a Skittles Gifting Tree to life. What’s next?

Scholarship the Rainbow. If we can get 100,000 Likes, Skittles will help send someone through Bowling College. Why? Because anything is possible with Skittles. So head to Mob the Rainbow and click the giant “Like” button to help make one man’s dream come true.

Yep, we’ve got Nelly references from 2001.  But now we’ve got a company ride to go with it.  This is Daniel’s first mountain bike, built in 1985 by John Slawta of Landshark Bicycles. Got a sweet new paint job to match our aura, and a rack to carry our shawarma.