When you think of Miami you think of glamour, cabanas, hot days, vice and endless nights. ABSOLUT Miami is a limited edition vodka inspired by Miami. And when it comes to vodka inspiration, Miami is the perfect muse.
We’re proud to launch our new campaign for ABSOLUT Miami. A huge thanks to our production partner, Eight VFX, a talented team that was incredible to work with.
The program features a microsite at ABSOLUTMIAMINIGHT.com where consumers can interact with a “Dusk Till Dawn” music video and even give it a little flair of their own.
Bus shelters, billboards, and bus and taxi takeovers throughout Miami lead to the experience. People can scan QR codes on the ads to watch the music video wherever they are. The initiative blends digital, mobile, and out-of-home media to reach the audience where they are, and brings to life the pulse and rhythm of unforgettable Miami nights.
When people think of shopping for the holidays, laugh-out-loud fun isn’t usually the first thing that comes to mind. That’s why this year Westfield is adding some much-needed levity to the holiday shopping experience.
With the help of agency Evolution Bureau, Westfield is launching LOLiday Cards, a mobile app and in-store experience that lets shoppers create, star in and share their own quirky, laugh-out-loud holiday eCards.
The LOLiday Cards app is an augmented reality (AR) experience that comes to life when pointed at the 8’ x 8’ backdrops found at 16 participating Westfield malls around the country. Shoppers can also take part in the LOLiday experience on an iPad with Santa.
And for those who can’t experience the LOLs in person, we’ve created LOLidayCards.com, where people can upload their face onto five outrageous holiday cards, and share them with their social networks from the comfort of home. The LOLiday Cards app is available as a free download on the iTunes store or Android Market, or at LOLidayCards.com/app. For the list of participating Westfield malls, visit LOLidayCards.com.
Facebook Studio is entering its second year of educating and inspiring the marketing and advertising world by showcasing case studies of work being done by brands and agencies on Facebook. This year, the company chose to take things a step further creating its own unique award to celebrate the best creative work being done on the platform.
Facebook tapped the Bureau to raise awareness of the award show and generate a call for entries. The agency worked with Facebook to create a campaign of three print ads that will run in advertising trade publications in the US and the UK over the next three weeks.
EVB also designed the award that is pictured in the print ads. The rest of the campaign is show after the jump.
Is your day better when you have a friend to talk to? Of course it is. The same is true for pets. They enjoy a little banter just as much as we do.
We’re proud to introduce Pet Banter, a series of videos for the American Pet Products Association that finally gets inside our pets heads. Deep inside.
We were lucky to work with Daniel Strange, the director of our favorite In Between Two Ferns episodes. Unfortunately, Natalie Portman’s dog, Wiz Portman, was unavailable. We are also incredibly grateful for the hard work of Adi Goodrich, our set designer, and Robin Vane, our costume designer. And big shout out to Impetus Agency who was great to work with throughout the project.
