EVB created a Facebook application that can determine once and for all.

With the release of Orbit gum’s new package design, we created the Fabulous Orbit Name Revealer – a super computer that analyzes the information on a user’s Facebook profile and reveals their special Orbit-approved name. And no Cankle Bandit would be complete without a t-shirt to proudly proclaim their new name. How did it turn out? In the words of Orbit Girl, “fabulous!”

Reveal your name at Facebook.com/OrbitGum

Here’s how it works. First, pick from our lineup of ridiculously sweet characters. Feeling a little sassy? Try Mama Cita. Need the presence of a club bouncer, but the cuddliness of a teddy bear? Choose Double XL. Once you’ve picked your mouth, hold your iPhone under your nose, and let the sweetness fly!

The talented team behind Sweet Talk includes director Stephen Goldblatt, writer Chris Kursel, designer Devin Croda, and producer Craig Batzofin. Great job, guys!

Download the Sweet Talk app for FREE and equip your mouth today.

For Skittles Mob #003, Scholarship the Rainbow, 100,000 “Likes” on Facebook gets one lucky person a $10,000 scholarship to bowling college. The result? An overwhelming 133,000 Facebook fans pitched in their “Likes”, and James Fulp got the bowling scholarship. Congratulations to Stephen Goldblatt, Jeremy Stewart, Ryan Durr, Christopher Kursel, Cary Savas and Chris Chavkin for successfully orchestrating this tremendously random social media effort.

Watch the video to witness the success story of one mustachioed young bowling scholar, James Fulp.

We are pleased to announce that EVB has been awarded a Bronze Cyber Lion, in the Community Applications category, for its work on the Skittles Facebook campaign, Mob the Rainbow. Big props to everyone at EVB, and Wrigley, who are responsible for bringing this amazing digital-to-physical campaign to life and helping to make Skittles the fastest growing Facebook brand.

Keep your eyes and ears open, the best “mobs” are yet to come!

It’s that time again. When Americans come together to watch what the rest of the world call football. On Saturday, June 12th at 11am, the US and England will come together to decide once and for all: Is it color or colour? Did the Spice Girls really happen? And above all, which nation will claim victory? Join EVB to witness this momentous event.  Bring your cheering spirit. Face paint optional.

100,000 Likes = 1 Happy Bowling Scholar

In the past few months, The Mob has caused some ridiculously random fun with Skittles’ 4.5 million Facebook fans. First, we showered an unsuspecting parking enforcement officer with thousands of Valentine letters. Then, we brought a Skittles Gifting Tree to life. What’s next?

Scholarship the Rainbow. If we can get 100,000 Likes, Skittles will help send someone through Bowling College. Why? Because anything is possible with Skittles. So head to Mob the Rainbow and click the giant “Like” button to help make one man’s dream come true.

According to Goldie, “Enlarge your breasts naturally overnight” is the greatest headline of all time. I couldn’t agree more. Check out the latest Communication Arts insights to see what Stephen Goldblatt has to say on advertising, creativity, and life.

You know the drill. Mob the Rainbow takes Skittles’ 4.5 million Facebook fans and causes random fun.

For Poll the Rainbow, we let fans decide on one of three choices: Skittles Gifting Tree, Elevator Mariachi Band, and Tube Sock Moonwalk. With an overwhelming 40, 379 votes, the Mob has spoken. Watch the video to see how the Skittles Gifting Tree came to life.

EVB was invited to help commemorate FWA’s 10th Birthday by creating a desktop wallpaper for the site. As you can see, our stomachs did most of the thinking. Hop over to the FWA to see the other 10th Anniversary wallpapers and to download ours in a variety of cream-filled resolutions.

Can a singing unicorn with a platinum perm help make the world a sweeter place? We think so. EVB is proud to introduce Juicy Fruit’s Serenading Unicorn. He’s here to sweeten your friend’s day with timeless classics from Michael Bolton, Boyz II Men and Culture Club.

Stephen Goldblatt directed the mythical creature, with our friends at Partizan Productions. We’d like to give a special shout out to The Jim Henson Creature Shop who created the incredibly talented, yet surprisingly humble unicorn. And a giant salute to Alan Troutman, the genius behind, and underneath, the plush prince of pleasantries and the boys at Proto for helping us pull it all together.

Watch Serenading Unicorn in action here. You’ll be happy you did.