EVB is known for doing work that gets talked about and passed around. The agency’s three most successful viral and social media campaigns in the past couple of years were “ElfYourself.com” for OfficeMax, “FreakYourMind.com” for Criss Angel/A&E and “MistletoeMakeover.com” for Sephora. Combined, these three campaigns reached more than 200 million people without any paid seeding or paid media to drive traffic.
