EVB is proud to announce the launch of “Clean it Up,” a stop-motion video created for Orbit gum and featuring animated lips that inject new life into a rundown home. The art, which included over 500 paper cut-outs was developed by Chicago street artist, Goons.
The piece was directed Partizan’s Ace Norton and features music by Camera Obscura.
The video has received well over 100,000 views in its first five days on YouTube.
EVB’s track record in social media speaks for itself, and we’re constantly pushing the envelope to develop best practices when it comes to motivating the masses through earned media and viral messaging. Logic says that viral marketing is about casting the widest net. The more, the merrier. If you want it to go viral, give as many people as possible the chance to see it.
Well, maybe not. Sure, we’ve seen campaigns take off, but branded experiences in the social media space aren’t a novelty anymore. Everyone is there and trying to play the same game. So, in order to be big, you need to think small. Think about that core group of people who mean the most to your success; the ones that have proven their willingness to speak on your behalf. Better yet, a willingness to DO something on your behalf. Zero in and you stand a chance.
In fact, last week, one single blog mention for one of our clients resulted in an immediate surge in related Tweets with well over two million Twitter followers reached. Total and complete strangers took the time to write a response, pose a thought, offer some perspective and talk to one another all in pursuit of one common goal: solving the challenge we put forth.
The blog was targeted and the message was delivered in a way only they could appreciate and for that we were rewarded. And, we’re not done yet.
-Kim Kline
We’re happy to announce that EVB’s “Unbutton Your Beast” campaign for Levi’s has won an Ad:Tech Award for Best User-Defined Experience. Congratulations to everyone who worked like beasts on this campaign, especially Sean O’Brien, Jaime Robinson, Lauren Harwell, Nick Mitrousis, Jamie Tompetrini, Steve Knodel, Brad Griffin, Kim Kline and Husani Oakley. Special thanks to Laika, in Portland, for their killer characters and to Levi’s for being a great client.
EVB is known for doing work that gets talked about and passed around. The agency’s three most successful viral and social media campaigns in the past couple of years were “ElfYourself.com” for OfficeMax, “FreakYourMind.com” for Criss Angel/A&E and “MistletoeMakeover.com” for Sephora. Combined, these three campaigns reached more than 200 million people without any paid seeding or paid media to drive traffic.
