In the Summer of 2011, ABSOLUT vodka launched ABSOLUT SF, which was the latest addition to the brand’s “city series,” which include Boston, Brooklyn, Los Angeles, Chicago and New Orleans. ABSOLUT needed a marketing partner who understood the multi-layered mind of the complex San Francisco consumer. They reached out to the natives at Evolution Bureau, who have been embedded in the city for over ten years.

The ABSOLUT SF product, which is a blend of Chardonnay grape, dragon fruit and papaya, is inspired by the city San Francisco and its unique neighborhoods and subcultures. From China Town to the Castro, and from the Haight to the Tenderloin, our City is a collection of distinct characters. The one thing that everyone in San Francisco has in common is that they have found a way to make this city their own.

For the launch of ABSOLUT SF, we created a social campaign that lived on Facebook and featured a dynamic video that represents your San Francisco, by allowing fans to choose a neighborhood and choose a word that best represents their relationship with the City. In return, the viewer receives a custom experience that brings our beautiful City to life.

You can create your ABSOLUT SF at www.whatisyourabsolutsf.com