As it turns out, pet ownership is unfortunately on the decline in the United States. The American Pet Products Association (APPA) and The Impetus Agency approached the animal-loving staff of Evolution Bureau to help them change that.

APPA’s strategy was not build around converting non-pet owners, rather they set out to convince current pet owners to get a companion for their pet. To address this challenge, we introduced “Pet Banter,” a series of Web films that get inside the minds of pets. The video series illustration how life is just plain better when you have a buddy.