Golf has been around for almost 18 billion years. Over time, it has changed very little. Clubs got a little more expensive, balls got lots of really cool numbers and the clothing, well, it’s still pretty much the same. Thankfully, the Golf Channel has stepped up and created a 21st century-ready online course reservation site, GolfNow.com, that allows users to book tee times online.

Our task was to create a campaign that celebrated this new system by raising awareness and driving adoption. The resulting spots took a humorous look at the impact golf has on the relationships of golfers and their families. Ultimately, GolfNow.com became the solution to everyone’s sanity.