Alberto Culver maintained a very stable business with St. Ives Apricot Scrub for over 40 years, but was in desperate need of an update. To do so, St. Ives decided to extend their scrub business by launching Elements, the brand’s first line of premium skincare cleansers and scrub products. We were challenged with creating a website that targeted busy, on-the-go women who saw maintaining their beauty regimens as a positive experience throughout their day.

We wanted to celebrate this optimism towards beauty with a microsite that prompted women to come and “Get A Happy Face.” As opposed to creating a destination microsite, we gave our content a real purpose in women’s lives by making it truly portable and usable. We developed a suite of widgets to help busy women with their skincare needs throughout their day: a Park Finder application that gave women a reason to get some fresh air (everyone knows oxygen helps keep skin fresh); a Go To Bed Happy text that would send women sweet thoughts every night; a Weather Widget that provided UVB levels to help women protect their faces. All these widgets, which lived in a sophisticated 3D environment, could be easily downloaded to desktops, mobile devices, and social networking sites, always encouraging women to “Get A Happy Face.”

Empowering women to feel beautiful and making award winning ads. That’s what we do here at the Evolution Bureau.