The Juicy Fruit brand is over 100 years old. In fact, it’s one of the oldest confectionary brands in the US that’s still on the market, older than the Tootsie Roll and the Hershey Bar. In order to reinvigorate this historic brand in the crowded chewing gum market, EVB had to create something incredibly fun, interactive and above all, sharable for a teen audience.

Juicy Fruit and EVB came together to launch the Juicy Fruit Sweet Talk iPhone app. This free download lets you spread some sweet wherever you go. Simply pick from a bank of five mouthy characters and 25 sweet sayings. Then, hold the iPhone under your nose and let the sweetness fly!

Once Sweet Talk launched in the iTunes app store, users were downloading the app at an unprecedented rate. In less than one week, Sweet Talk became the number one most downloaded entertainment app, and the fourth most downloaded free app overall. On YouTube, fans posted numerous videos using the app to demonstrate their sweetness. With over 1 million downloads and 20 million views, Sweet Talk was a success.

By making an app that was incredibly fun to share with your friends, Juicy Fruit made a positive impression on their teen audience and Sweet Talk was on the tip of everyone’s tongue. Isn’t that sweet?