Kodak’s online picture sharing site, appropriately named Kodak Gallery, came to us looking for a way to reaffirm their usefulness among young consumers, many of whom had moved on to other photo archival tools. But we knew that Kodak, a brand that’s been a symbol of creativity and self-expression for over 100 years surely had to have something unique to offer consumers. Which brought us to the question, if a picture is worth a thousand words, what’s a live action video that turns you into a semi-impressive flying wannabee superhero worth?

And that’s just what we did. Make Me Super gave ordinary citizens the chance to become extraordinary by simply uploading their face to our microsite. From there, they could instantly view and send out a video of their head on a spandexed superhero body doing super things to a super theme song that could be personalized with over 500 names.

After creating or watching a super video, senders and receivers alike were driven to a Kodak Gallery page, where they could purchase a variety of Make Me Super merchandise – all personalized with the image of their new superhero persona. The revenue generated from this merchandise more than paid for the total cost of the site, which received an impressive 2.5 million visitors.