Microsoft (a somewhat well-known computer company) and its traditional agency, MRM Gould, came to EVB with a very ambitious goal – to join Yahoo! and Google as a leader in the online search category.
In response to this challenge, we created one of the most successful and popular online experiences of all time – Ms. Dewey. Named after its seductive, witty and completely fabricated host, Ms. Dewey offered users a more entertaining way to search. Utilizing a database of over 600 pre-recorded responses, the online personality would comment on the user’s keyword searches in her own unique style and would even go through random actions when neglectfully left idle. Her responses often included props and videos and ranged from amusing to downright sassy.
Ms. Dewey instantly became one of the most popular gals on the Internet, receiving over 40 million visitors in her short, but rather glamorous lifetime. All of this attention was thanks in no small part to the 70,000 blog entries, 1,400 site links and countless press hits from the likes of CNBC, USA Today, Forbes and countless others that the site received. And while she is no longer live, Ms. Dewey lives on in a countless number of user YouTube recordings and in daily emails that we still get pleading for her return.
This should be made into an installable interface that can make searches via any selected search engine. I know it was originally a Microsoft ad, however it does not hurt to release it as a search toy. Making entertaining searches via desktop. Could make it open source or keep it proprietary. Also with so many request you could make money through adds built into it that are removed upon purchasing. Could even use more open source models of making money if you wanted. However with so many emails this could be revenue for you company!
i want to find my love
[...] some of the most viral campaigns in Internet history including “ElfYourself” for OfficeMax, “Ms. Dewey” for Microsoft and “Mind Freak” for A&E. Join Daniel on Facebook or follow him on [...]
[...] some of the most viral campaigns in Internet history including “ElfYourself” for OfficeMax, “Ms. Dewey” for Microsoft and “Mind Freak” for A&E. Join Daniel on Facebook or follow him on [...]
[...] behind some of the most viral campaigns in Internet history, including ElfYourself for OfficeMax, Ms. Dewey for Microsoft and Mindfreak for [...]
[...] As evolution of the catalog progressed, it might even lead into AI interfaces (anyone remember Ms. Dewey?) that could react and respond to each patron’s personal search queries and information [...]
[...] some of the most viral campaigns in Internet history including “ElfYourself” for OfficeMax, “Ms. Dewey” for Microsoft and “Mind Freak” for A&E. Join Daniel on Facebook or follow him on [...]
Don’t know why in the world you would have gotten rid of the site.
Ms. Dewey – the hottest chick on the internet if not the planet
[...] We have all seen Microsoft struggle with finding the right equation in the past, for example, putting a major television star along side the founder in a hope to “humanize” the monolith. I almost enjoyed that campaign, but ultimately decided it was my own admiration for the Seinfeld that caused the momentary appreciation. I shortly concluded that the campaign was a #fail. As for the Bing account they were in much better hands with EVB [...]
Bring her back, she was great and fun to watch.
Ms Dewey HAVE to come back!!!!
Your Message
She’s great! I used to “visit” her twice a week. I’m missing her!!
This was really the most attractive search engine.
how are you~~~
Please get Ms.Dewey back. (i dont ask for any updates for her (time to time) Just want to have possibility for meet her )
p.s.
sorry for my terrible English
Where’s MsDewey?????
She was the coolest thing on the web!
BooHoo, now I’ll have to delink her from my pages.
Look at all you guys trying to get her….hehe
Ms Dewey is mine! Leave her alone!
[...] Ms. Dewey [...]