Microsoft (a somewhat well-known computer company) and its traditional agency, MRM Gould, came to EVB with a very ambitious goal – to join Yahoo! and Google as a leader in the online search category.

In response to this challenge, we created one of the most successful and popular online experiences of all time – Ms. Dewey. Named after its seductive, witty and completely fabricated host, Ms. Dewey offered users a more entertaining way to search. Utilizing a database of over 600 pre-recorded responses, the online personality would comment on the user’s keyword searches in her own unique style and would even go through random actions when neglectfully left idle. Her responses often included props and videos and ranged from amusing to downright sassy.

Ms. Dewey instantly became one of the most popular gals on the Internet, receiving over 40 million visitors in her short, but rather glamorous lifetime. All of this attention was thanks in no small part to the 70,000 blog entries, 1,400 site links and countless press hits from the likes of CNBC, USA Today, Forbes and countless others that the site received. And while she is no longer live, Ms. Dewey lives on in a countless number of user YouTube recordings and in daily emails that we still get pleading for her return.