As the 2011 NBA All-Star Game approaches, the world’s most elite basketball players will converge in Los Angeles. But make no mistake: this is Kobe Bryant’s town.

In celebration of Mr. Bryant and the release of the Nike Zoom Kobe VI, EVB created the Town of Los Fearless – where LA’s most iconic, energetic points unite to embody the fearless spirit of the Black Mamba.

Visitors to Kobe’s town can earn their place by creating a poster from his most fearless moments, and then see it up in lights at the Staples Center, Hollywood, or three other explorable neighborhoods. Logging in with Facebook will populate the streets of Los Fearless with your friends and their posters.

The digital experience will break into the physical world during All-Star weekend, when Nike and EVB will project user-created posters onto buildings around LA. We will also set up a kiosk where fans can pose in front of a green screen to star in their own Fearless poster – which can then be uploaded into the Los Fearless digital experience.