When Juicy Fruit asked us to come up with a digital idea that would sweeten everyone’s day, we knew exactly who to turn to – Serenading Unicorn. And what’s sweeter than a mythological creature that sings classic ballads by Bolton, Boyz II Men and Culture Club to your friends? Pretty much nothing.

At SerenadingUnicorn.com, users can pick a song, customize it with their friend’s name, then send a sweet video serenade their friend’s way via Facebook, Twitter or email. We worked with the impressive team from the Jim Henson Company and Partizan Productions to help bring the unicorn to life.

Did the world become a sweeter place thanks to this singing unicorn with a platinum perm that rivals only Bolton’s? We’d like to think definitely yes.