When people think of shopping for the holidays, laugh-out-loud fun isn’t usually the first thing that comes to mind. That’s why this year Westfield is adding some much-needed levity to the holiday shopping experience.

With the help of agency Evolution Bureau, Westfield is launching LOLiday Cards, a mobile app and in-store experience that lets shoppers create, star in and share their own quirky, laugh-out-loud holiday eCards.

Don’t expect these cards to feature your traditional sugarplums and red-nosed reindeers. These LOLiday Cards feature fifteen outrageous scenes that let people star as a holiday hair metal band, pose as an iced-out rapper, become an infomercial pitchman selling a Santa Trap, and get romantic with a randy elf, just to name a few unexpected scenarios. The app lets shoppers seamlessly share their cards through Facebook, Twitter, or email, to give all their friends and family the gift of LOLs.

The LOLiday Cards app is an augmented reality (AR) experience that comes to life when pointed at the 8’ x 8’ backdrops found at 16 participating Westfield malls around the country. Shoppers can also take part in the LOLiday experience on an iPad with Santa.

And for those who can’t experience the LOLs in person, we’ve created LOLidayCards.com, where people can upload their face onto five outrageous holiday cards, and share them with their social networks from the comfort of home.

The LOLiday Cards app is available as a free download on the iTunes store or Android Market, or at LOLidayCards.com/app. For the list of participating Westfield malls, visit LOLidayCards.com.