Criss Angel Mindfreak (A&E)
We built a viral website to promote the premier of the third season of Criss Angel: Mindfreak. The site allowed you to enter your friend’s name and phone number. Your friend would then receive an email linking to a generic video site, where Criss would seem to guess your friend’s name and phone number, in typical Mindfreak style. This garnered three million participants in a matter of weeks and lead to his highest rated premier.
Elf Yourself (Office Max)
We built Elf Yourself for Office Max in 2006 and the site drew 36 million people to engage and participate with the brand in just five weeks, making it the most successful viral marketing campaign in history. In 2007, we re-launched the campaign and drew 195 million participants. Since then, Jib Jab licensed the campaign from Office Max and built a business around uploading-your-face. Why didn’t we think of that?
Eagle F1 Website (Goodyear)
For Eagle F1 for Goodyear, we built a world-class website that featured professional driver, Derek Bell, driving three high-performance vehicles on the most famous European racetracks. Each car was fitted with six cameras and viewers could change camera angles and music tracks, or just choose to hear the sound of the engine. We also fitted each car with a accelerometer that showed g-forces, acceleration and track position.
Serenading Unicorn (Juicy Fruit)
Juicy Fruit is a 100-year-old Wrigley brand and needed to find a way to re-connect with a younger consumers. To do that, we invented the Serenading Unicorn – the sweetest creature on earth for the “Gotta Have Sweet” chewing gum. Our campaign, which included music videos featuring the music Devo, Boyz 2 Men, Aerosmith and Culture and co-staring David Koechner and Sarah Silver, helped to lift the brand by 8 percentage points.
Sweet Talk (Juicy Fruit)
Within three days of launch, Juicy Fruit Sweet Talk was the #1 free entertainment app in the iTunes music store. It’s been downloaded and played over 10 million times — taking an very old brand into an excited new place and introducing the brand to a relevant new [and younger] audience.
Whopperettes (Burger King)
Whopperettes was a companion website that ran alongside a Super Bowl ad for Burger King. The site allowed the viewer to create their own whopper (“Have it your Way.”) and then the Broadway dancers would prance on stage dressed as condiments jump on the bun to create a Whopper before your eyes. This site won a number of creative awards, including a gold lion at the Cannes Festival of Creativity.
Fly Pentop Computer (Leapfrog)
The Fly pentop computer was the most innovative product that LeapFrog every launched; and it was the first product they ever created for the teen audience. To bring the product to life, we essentially rebuilt the functionality of the product in a Flash-based website. The product was considered the #1 teen gift the year it launched; and our website was awarded Best Flash Site of the Year at SXSW.
Tweeting with Mittens (JCPenney)
The Super Bowl brings every brand out of the woodwork and into social media. A few years ago, Oreo made a lot of noise in social media and, ever since, every brand has tried to re-create that success. Rather than reacting, we got proactive and created a social media stunt that featured a handful of misspelled tweets (it was the mittens) that resulted in over 350,000 positive media mentions and several million dollars worth of exposure.
Ms. Dewey (Microsoft)
Ms. Dewey was a video avatar that EVB created as a promotional frontend for the Microsoft Bing search engine. The build Ms. Dewey, we analyzed the top 100 search terms in Bing and developed a customized video response and reaction to each other, then we let Ms. Dewey loose on a green screen to bring each response to life. Ms. Dewey still has a huge fan club on Facebook. Check it out!
Facebook Studio & Awards
For over seven years, EVB created and ran Facebook’s business-to-business marketing campaign to help brands and agencies develop better social media advertising. EVB developed the brand identity, all of the marketing, the website, a physical award and all of the global voting mechanics that drove the Facebook Award Show.
Mob the Rainbow (Skittles)
Mob the Rainbow was the first big social media campaign for Skittles and helped grow the social media audience from 3 million to 25 million in just six months. The campaign inspired the Skittles audience to take part in Skittles digital flash mobs, like sending a valentine to a meter maid, celebrating the birthday of a 95-year-old woman and creating a Skittles tree in San Francisco’s Union Square.
Go Ligety (JCPenney)
JCPenney was a premier sponsor for the Sochi Olympics and alpine skier Ted Ligety. To bring the sponsorship to life, we created a video that featured Chauncey Black of Blackstreet singing “Go Ligety” to the tune of his famous tune “No Digety.” The video was voted best Super Bowl spot by the reader of Adweek and was played everywhere Ted Ligety was interviewed during the Olympics. We like to think that this helped him win the downhill gold medal that year.
When Lady Gaga debuted her album “Born this Way,” she did launched a promotion with Zynga through Farmville, which allowed fans to gain early access to the her music. To activate this promotion, we created the brand identity for the promotion, developing advertising and launch a video that envisioned a actual farm designed by Lady Gaga herself.