9Lives asked us to bring back their iconic spokescat, Morris. And they tasked us with doing it in a way that appealed to nostalgic Morris fans while introducing the iconic orange cat to a new, younger millennial audience.
So we created Cat’s Eye View. An interactive video experience that let fans guide morris through his day via his custom wearable technology. To increase participation and engagement in our experience, we filled the site with easter eggs that included original 9Lives commercials, downloadable posters and hidden coupons.