Black Friday

Black Friday is the biggest shopping day of the year, but it’s followed by an influx of returns. A whopping 52% of shoppers regret items they purchased on sale. How could we help drive sales to Bed Bath & Beyond and mitigate buyer’s remorse? We leaned into this insight: if you’re buying it because the house needs it, and not because you want it, what’s there to feel bad about? And thus, the “For the House” TV spot was born.

Bed Bath & Beyond – For the House 15s