34.8 million children are impacted by childhood adversity and at risk for long-term physical, mental and behavioral outcomes, this campaign sounds an alarm about a public health crisis that’s hidden in plain sight. Stress Health is part of our effort to transform pediatric health care through early identification and prevention of childhood adversity and toxic stress and change how society responds to this urgent health issue.
The buy relied heavily on digital media to deliver its early intervention and prevention message to a millennial mom, who accounted for 82% of U.S. births in 2016. Media strategies include Facebook advertising, video ad units and an influencer campaign with blogger moms.
The campaign will reach and educate 25 million parents by the end of 2018. Its centerpiece is a two-minute film, which can be viewed below.