The Chivas scotch whiskey brand is one of the world’s premium luxury spirits brands. Although it is known around the globe, the perception of Chivas is very different in each country. In China and Latin America, for instance, the brand is considered top-shelf premium, while in the United States, it is thought of as dusty and old.
The Chivas brand hired EVB to handle its global digital marketing duties, which included developing digital and social strategy and content to give the brand consistency across global marketing on every social, digital, and mobile platform.
EVB worked with Chivas for just over a year. During that time, we developed a consistent brand voice and toolkit across 23 markets and multiple multi-channel campaigns, which lead to a million new Facebook fans and increased engagement across all markets.