Ebates has been around for a while now. But the concept of getting cash back just for shopping is relatively new to consumers. The service is simple. If you shop any of the 600+ retailers online through Ebates desktop site or mobile app, you receive cash back in the form of a physical check.
It’s that simple. Really. Unfortunately consumers are skeptical of Ebates and don’t understand how it works. Am I going to have to enroll? Is there a fee? Is this a pyramid scheme?
The challenge was simple. How do we overcome the skepticism and convince online shoppers everywhere that Ebates really is what it is – a simple way to get paid for shopping online.
The truth is, Ebates is simple and allows you to shop like you normally would, but you get cash back in the form of a check. We brought this to life through two TV campaigns. One focused on bringing Ebates to life in the form of a Check Writer. He lives and breathes to give cash back to Ebates members. After all someone has to sign all those checks.