In 2017, the NBA introduced a new sponsorship opportunity: a high-visibility patch on the the front of each team’s jersey. EVB worked with the Los Angeles Clippers to develop a campaign to help find a partner for this first-of-its-kind advertising placement.
The Clippers are considered one of the most innovative teams in the NBA, so we knew that the work had to be forward-thinking. We looked beyond a simple patch-on-a-jersey and imagined a world of connected devices, wearables and data-driven fandom. We put together a sizzle reel to bring it to life and built a prototype of a connected jersey.
In the end, the big winner was Bumble, who signed on to be the team’s jersey sponsor for the 2018/19 season.