MiO tasked us with establishing a strong emotional connection with their target audience.
We created a social campaign to show fans that we understood them. Make It Original celebrated individuality beyond customized beverages.
To help secure brand positioning, we released online videos that leveraged “culture hacking” to show fans how creatures terrestrial and otherwise get inspired by MiO. Culture hacking, in its simplest form, is taking something that already exists in culture and putting an original spin on it. Just like MiO does to water as part of an original lifestyle.